Florence October 10th – 17th, 2017

International documentary film festival


Sunday, October 15th, La Compagnia, 8:30 pm

by by Ben Lewis
U.K. 2017, 90’

It’s 1967 and the Beatles face a major problem: they are the most famous, commercially successful band ever, but their tax bills could bankrupt them. Their answer is to invest their money in a new company, Apple Corps. Today Apple Corps mostly just runs the Beatles back catalogue, but in the late Sixties it was one of the most colourful, outlandish and chaotic companies that ever existed. The Beatles set up a fashion shop, hair dressing salon, tech start-up, poetry division, film production department and of course their own record label. The idea was to spread the values of the new Hippie movement around the world. In this unauthorised film, the true story behind Apple, an unrepeatable experiment in “Hippie Capitalism” is told for the first time.

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