Fashion Reimagined

UK, USA 2022, 100' 

Becoming a fashion designer is an ambitious target in itself, but being a designer who creates sustainable haute couture really is an almost impossible dream, as this film demonstrates. Amy Powney, the creative director of the London brand “Mother of Pearl,” sets out to design a totally sustainable clothing line for her show. To do so, she embarks on the arduous task of tracing down each phase in the development and manufacture of the fabrics, from sheep breeders in Uruguay to European cotton farmers, including washing and dyeing, stitching done by fair trade workers, and transport involving as little environmental impact as possible.

Becky Hunter has followed Powney’s travels in search of a way to manufacture sustainable clothing that helps change the industry. It’s a huge, but necessary challenge, described to us by way of a clear narrative structure. Her aim is to share both the difficulties one meets to make fashion sustainable and the victories one can obtain by thoroughly changing the business model while respecting the environment and the workers of the fashion industry.