Switzerland, 2022, 98'
FREE EVENT OPEN TO THE PUBLIC
Leonie is a 14-year-old Berlin influencer and an Instagram star with millions of followers; companies are courting her to have her as testimonial. When she appears in public events she is greeted by cheers and shouts, a delirious crowd who try to take pictures of her and with her, not to mention touch her. Many of her followers are girls like her: they are the same age and spend the afternoons lying on their beds and glued to their phones until late at night, wanting to know what Leonie thinks and does. So unreachable and yet so close: posting a comment and receiving a reaction is enough to feel like friends.
in her fans’ minds, Leonie lives in a fairy tale, but is her life all that glitter? The greater her success, the stronger the pressure to post, entertain, be there. In this business, you need to always visible, more and more original. The web eats away at her youth, her school mornings, being out with girlfriends, isolating her, transforming her in an ideal self, the projection of desires and myths of others. Her parents are accompanying her in this journey that transforms and transfigures those who embark on it: Leonie, from ordinary teenager to web icon; they, from parents to managers and entrepreneurs.